Price quote mistakes can harm client relationships and affect business standing. Here’s something helpful. A carefully written apology email can change this situation into a chance to display professionalism and build customer trust.
Choosing the right message makes the difference between keeping and losing a client. These email templates will guide you through fixing pricing errors correctly. Each template shows a different way to apologize while keeping professional standards and rebuilding trust.
Sample Apology Emails for Wrong Price Quote
These 20 professionally written apology emails can be modified to suit your needs.
1. Basic Professional Apology for Minor Price Difference
Subject: Price Quote Correction for [Product/Service Name]
Dear [Client Name],
We noticed an error in the price quote sent to you on [date] for [product/service name]. The quoted price of $[incorrect amount] should have been $[correct amount].
This mistake happened during our recent system update. We take full responsibility for this error and want to make things right. As a gesture of goodwill, we will honor the original quoted price for your current order.
Please accept our sincere apologies for any trouble this may have caused. We value your business greatly and have put additional checking steps in place to prevent similar mistakes.
Thank you for your understanding.
Best regards,
[Your name]
[Your position]
[Company name]
2. Detailed Explanation with Compensation Offer
Subject: Important Update Regarding Your Recent Price Quote
Dear [Client Name],
We need to correct a significant error in the price quote provided to you yesterday for the [product/service name]. Due to a calculation error, the quoted price of $[incorrect amount] was incorrect. The actual price should be $[correct amount].
We understand this change might affect your decision-making process. To show our commitment to making this right, we would like to offer you a 15% discount on your first order, bringing the final price to $[discounted amount].
Your satisfaction remains our top priority, and we have already implemented new verification procedures to ensure such errors do not happen again.
Thank you for giving us the chance to correct this mistake.
Kind regards,
[Your name]
[Your position]
[Company name]
3. Quick Response to Same-Day Error
Subject: Quick Correction to Today’s Quote
Dear [Client Name],
We are writing to correct the price quote sent to you earlier today for [product/service]. The correct price is $[correct amount], not the $[incorrect amount] previously quoted.
This error was caught during our daily review process. We wanted to inform you right away to avoid any misunderstandings. As an apology for this oversight, we would like to offer you free [relevant add-on service] with your purchase.
We appreciate your understanding and hope to continue serving you.
Best regards,
[Your name]
[Your position]
[Company name]
4. Apology for Long-Standing Quote Error
Subject: Important Update to Your [Month] Price Quote
Dear [Client Name],
During a recent audit, we discovered that the price quote provided to you on [date] for [product/service] contained an error. The quoted price of $[incorrect amount] should have been $[correct amount].
We deeply regret this oversight and understand the disruption this might cause to your planning. To minimize any impact, we would like to extend the following offer: [detailed compensation offer].
Your trust means everything to us, and we are taking steps to improve our quotation process.
Sincerely,
[Your name]
[Your position]
[Company name]
5. Multi-Item Quote Correction
Subject: Revision to Multiple Item Quote
Dear [Client Name],
We need to revise the quote sent on [date] for your multi-item order. Our team found pricing errors in several items:
[Item 1]: From $[wrong price] to $[correct price]
[Item 2]: From $[wrong price] to $[correct price]
[Item 3]: From $[wrong price] to $[correct price]
To make up for this error, we can offer you a bulk purchase discount of 20% on the entire order. This would bring your total to $[new total with discount].
Please let us know how you would like to proceed.
Best regards,
[Your name]
[Your position]
[Company name]
6. Service Package Price Correction
Subject: Service Package Price Update Required
Dear [Client Name],
We need to address an error in the price quote for your service package dated [date]. The package was incorrectly priced at $[wrong amount] instead of $[correct amount].
To maintain transparency, this difference occurred because we failed to include [specific component] in the initial calculation. Despite this correction, we would like to offer you a special rate of $[special rate] for the first three months of service.
Please accept our apologies for any confusion this may have caused.
Kind regards,
[Your name]
[Your position]
[Company name]
7. Subscription Plan Price Amendment
Subject: Correction to Subscription Plan Quote
Dear [Client Name],
We need to amend the price quote sent for your annual subscription plan. The yearly rate was incorrectly stated as $[wrong amount] rather than $[correct amount].
As a valued potential subscriber, we want to offer you three extra months free with your annual subscription to make up for this oversight. This brings the effective monthly rate down to $[new rate].
We look forward to providing you with excellent service.
Best regards,
[Your name]
[Your position]
[Company name]
8. Project Quote Adjustment
Subject: Project Quote Revision Required
Dear [Client Name],
Upon review of the project quote sent to you on [date], we discovered an error in our pricing calculation. The quoted amount of $[wrong amount] should be adjusted to $[correct amount].
This adjustment reflects the actual scope of work discussed. To demonstrate our commitment to your project, we will include [additional service/feature] at no extra cost, valued at $[value].
We appreciate your understanding in this matter.
Regards,
[Your name]
[Your position]
[Company name]
9. Wholesale Order Price Correction
Subject: Wholesale Price Quote Correction
Dear [Client Name],
We need to correct the wholesale price quote provided for your recent bulk order inquiry. The per-unit price should be $[correct amount] instead of $[wrong amount].
To maintain goodwill and support your business, we can still offer you special bulk pricing at $[special price] per unit for orders over [quantity] units. This represents a [X]% savings over our standard wholesale rates.
Thank you for your continued partnership.
Best regards,
[Your name]
[Your position]
[Company name]
10. Custom Solution Price Update
Subject: Custom Solution Quote Adjustment
Dear [Client Name],
We found an error in the price quote for your custom [product/service] solution. The quoted price of $[wrong amount] missed several key components of your customization requests.
The complete solution, including all specified features, is priced at $[correct amount]. However, we will absorb 50% of the difference to honor our commitment to your project.
Please let us know how you would like to proceed.
Kind regards,
[Your name]
[Your position]
[Company name]
11. Rush Order Quote Revision
Subject: Urgent Quote Correction for Rush Order
Dear [Client Name],
This message concerns the rush order quote provided earlier today. The quoted price of $[wrong amount] did not include the expedited processing fees.
The correct total, including rush processing, is $[correct amount]. Given the time-sensitive nature of your order, we will waive half the rush fee, bringing your total to $[adjusted amount].
We value your business and appreciate your quick attention to this matter.
Best regards,
[Your name]
[Your position]
[Company name]
12. International Order Price Amendment
Subject: International Order Quote Update
Dear [Client Name],
We need to revise the price quote for your international order. The previous quote of $[wrong amount] did not account for current exchange rates and international shipping fees.
The updated total is $[correct amount]. To maintain competitive pricing for our international customers, we will cover the cost of insurance and handling fees, valued at $[amount].
Thank you for choosing our services.
Regards,
[Your name]
[Your position]
[Company name]
13. Volume Discount Correction
Subject: Volume Discount Quote Adjustment
Dear [Client Name],
We noticed an error in calculating your volume discount quote. The stated price of $[wrong amount] per unit was based on incorrect volume tiers.
The correct price for your quantity should be $[correct amount] per unit. However, we will create a special volume tier for your business at $[special rate] per unit, which is still below our standard pricing.
We appreciate your business and understanding.
Best regards,
[Your name]
[Your position]
[Company name]
14. Equipment Rental Quote Update
Subject: Rental Equipment Quote Revision
Dear [Client Name],
We must correct the rental quote sent for [equipment name]. The daily rate was incorrectly listed as $[wrong amount] instead of $[correct amount].
Understanding this affects your budget planning, we would like to offer you our weekly rate instead of the daily rate, which will reduce your total cost to $[adjusted amount] for the rental period.
Please let us know if this works for you.
Kind regards,
[Your name]
[Your position]
[Company name]
15. Professional Services Rate Correction
Subject: Professional Services Quote Amendment
Dear [Client Name],
We need to adjust the quoted rate for our professional services package. The hourly rate was incorrectly stated as $[wrong amount] instead of $[correct amount].
To maintain our professional relationship, we will honor a middle-ground rate of $[adjusted amount] per hour for your project. This special rate will be locked in for the next six months.
We value your trust and business.
Best regards,
[Your name]
[Your position]
[Company name]
16. Maintenance Contract Price Update
Subject: Maintenance Contract Quote Revision
Dear [Client Name],
The annual maintenance contract quote sent to you requires correction. The yearly fee was quoted at $[wrong amount] but should be $[correct amount].
Given your status as a returning customer, we would like to offer you our premium maintenance package at the standard package price, adding $[value amount] in extra services at no additional cost.
Thank you for your continued trust.
Regards,
[Your name]
[Your position]
[Company name]
17. Training Program Price Correction
Subject: Training Program Quote Adjustment
Dear [Client Name],
We discovered an error in the quote for your team training program. The per-person rate should be $[correct amount], not $[wrong amount] as previously quoted.
To support your team development goals, we will include our advanced certification program (valued at $[amount]) at no extra charge with your booking.
We look forward to working with your team.
Best regards,
[Your name]
[Your position]
[Company name]
18. Software License Quote Amendment
Subject: Software License Quote Update
Dear [Client Name],
The software license quote you received needs correction. The per-user license fee should be $[correct amount], not $[wrong amount].
To ease this transition, we will offer you our enterprise-level features at the professional-level price for the first year, saving you $[savings amount] per user.
We appreciate your consideration of our software solution.
Kind regards,
[Your name]
[Your position]
[Company name]
19. Consulting Package Price Revision
Subject: Consulting Package Quote Correction
Dear [Client Name],
We need to revise the quoted price for your consulting package. The correct price is $[correct amount], not $[wrong amount] as stated earlier.
Understanding the significance of this change, we will include quarterly strategy reviews (valued at $[amount]) free of charge for the first year of our engagement.
Thank you for considering our services.
Best regards,
[Your name]
[Your position]
[Company name]
20. Installation Service Quote Update
Subject: Installation Service Quote Revision
Dear [Client Name],
The installation service quote provided requires adjustment. The correct service fee is $[correct amount], not $[wrong amount] as previously quoted.
To make this right, we will upgrade your installation package to include priority scheduling and extended warranty coverage at no additional cost, a $[value amount] added value.
We look forward to serving you.
Regards,
[Your name]
[Your position]
[Company name]
Final Thoughts
These templates can help you create your own apology emails. Success comes from quickly acknowledging the error, explaining the correction clearly, and offering meaningful compensation. Keep your tone professional yet apologetic, and focus on solutions instead of explanations. Handling pricing mistakes well can make customer relationships stronger through careful attention and consideration.