Setting your pricing correctly can make the difference between success and failure. Business owners and sales professionals understand this reality. They dedicate significant time to creating quotations that balance profit with customer satisfaction. Sometimes, those initial quotes need adjusting to finalize the deal.
Making a discount offer on your original quotation requires careful planning and skill. You must stay professional while showing room for negotiation. Skillfully chosen words can help persuade an uncertain prospect to become a steady customer. Want to learn how to write discount emails that bring results?
Sample Email Giving Discount on Quotation
This guide shows you how to write effective discount offer emails that help close deals while building professional relationships.
1. Direct Price Reduction for Long-term Partnership
Subject: Special 15% Discount on Website Development Quotation
Dear Mr. Thompson,
Thank you for your continued interest in our website development services. We value the possibility of building a long-term partnership with your company.
After reviewing our initial quotation and considering your project scope, we’re pleased to offer a 15% discount on our original price. This brings the total from $5,000 to $4,250, while maintaining all the features and quality standards outlined in our proposal.
This offer reflects our commitment to starting a lasting business relationship. The discount will apply to the entire project, including future maintenance and updates.
Please let us know if you’d like to proceed with this revised quote. We’re ready to start as soon as you give us the green light.
Best regards, Sarah Miller Digital Solutions Manager
2. Volume-Based Discount Proposal
Subject: Updated Quote – 20% Bulk Order Discount Available
Dear Ms. Chen,
We appreciate your interest in our office furniture collection. Your inquiry about bulk pricing for your new corporate headquarters has led us to create a special offer.
Based on your potential order quantity, we can now offer a 20% reduction from our initial quotation. This would reduce the per-unit cost from $450 to $360, making the total investment for 100 units $36,000 instead of $45,000.
This pricing includes free delivery and assembly for all items. The quality and warranty terms stay exactly the same as in our original quote.
Would you like to schedule a meeting to discuss this revised pricing structure?
Kind regards, Robert Hayes Corporate Sales Director
3. First-Time Client Special Offer
Subject: Revised Quotation with New Client Discount – Marketing Services
Dear Mr. Patel,
Thank you for considering our marketing agency for your brand launch. We’re excited about the possibility of working with your innovative startup.
As a gesture of goodwill for first-time clients, we’re happy to reduce our original quotation by 25%. This brings the three-month campaign cost from $12,000 to $9,000, while keeping all proposed services intact.
The package still includes social media management, content creation, and paid advertising setup. We’re confident this investment will help establish your brand strongly in the market.
Should you have questions about this revised quote, please don’t hesitate to reach out.
Warm regards, Lisa Chang Marketing Strategy Director
4. Seasonal Discount Announcement
Subject: Summer Special – 30% Off Original Construction Quote
Dear Mrs. Rodriguez,
We hope this email finds you well. As we enter our slower summer season, we’re offering special pricing on residential construction projects.
Your renovation project, originally quoted at $75,000, now comes with a 30% seasonal discount. This reduces the total cost to $52,500. All material quality, craftsmanship standards, and timeline commitments stay the same.
This summer pricing is valid for projects starting before August 31st. We can guarantee crew availability and faster completion during this period.
Would you like to move forward with this revised quote?
Best wishes, Michael O’Brien Construction Project Manager
5. Competitive Market Response
Subject: Revised Quote – Meeting Market Rates While Maintaining Premium Quality
Dear Dr. Williams,
Thank you for your candid feedback about our laboratory equipment quotation. We understand your budget constraints and market comparisons.
We’ve adjusted our quote to match current market rates while maintaining our superior quality standards. The new price represents a 18% reduction, bringing the total from $95,000 to $77,900.
Our equipment still comes with full certification, extended warranty, and priority technical support. These features set us apart from standard market offerings.
Please review this revised quote and let us know your thoughts.
Regards, David Kumar Scientific Equipment Specialist
6. Limited Time Discount Offer
Subject: 48-Hour Special – 25% Off Original Software Integration Quote
Dear Ms. Anderson,
Your interest in our software integration services is greatly appreciated. We’re currently running a limited-time promotion you might find valuable.
For the next 48 hours, we can offer a 25% reduction on our original quote. This brings your project cost from $15,000 to $11,250. The scope, deliverables, and support package remain unchanged.
This opportunity helps you secure premium services at an exceptional value. The offer expires on Friday at 5 PM EST.
Ready to proceed? Just reply to this email to lock in these savings.
Best regards, James Wilson Technical Solutions Manager
7. Bundle Package Discount
Subject: Enhanced Package at Reduced Price – Marketing and Web Services
Dear Mr. Garcia,
Thank you for reviewing our service quotations separately. We’ve created a special bundle offer that might interest you.
By combining our web design and marketing services, we can reduce the total quote by 22%. Instead of $8,000 for separate services, your investment would be $6,240 for the complete package.
This bundle includes all features from both original quotes, plus enhanced integration between your website and marketing campaigns.
Would you like to explore this combined solution further?
Warm regards, Emma Thompson Digital Services Coordinator
8. Year-End Special Offer
Subject: Year-End Discount on Security System Quote
Dear Ms. Lee,
As we approach the end of our fiscal year, we’re offering special pricing on security system installations.
Your quoted system price can now be reduced by 28%, bringing the total from $22,000 to $15,840. This includes all hardware, software, and installation services originally specified.
We’re also adding a free three-month monitoring service worth $600. This year-end package offers exceptional value while maintaining our high security standards.
Please let us know if you’d like to take advantage of this special pricing.
Sincerely, Thomas Brown Security Solutions Expert
9. Quick Decision Incentive
Subject: Additional 20% Off Quote for Prompt Response
Dear Mr. Martinez,
Thank you for your interest in our consulting services. We’ve created a special incentive for quick decision-makers.
Sign the contract within the next week, and we’ll reduce our original quote by an additional 20%. This brings your monthly consulting fee from $3,000 to $2,400, with all proposed services included.
This offer helps you start benefiting from our expertise sooner while enjoying significant savings.
Ready to begin? We can prepare the final agreement today.
Best wishes, Rachel Green Business Development Manager
10. Loyalty Reward Discount
Subject: Exclusive Discount for Returning Clients – Equipment Upgrade
Dear Mrs. Johnson,
As a valued client for the past five years, we want to thank you for your continued trust. Your latest equipment upgrade request deserves special consideration.
We’re pleased to offer a loyalty discount of 35% off our standard quote. This reduces the upgrade cost from $18,000 to $11,700. All new features and premium support services remain included.
This special pricing reflects our appreciation for your long-standing partnership.
Shall we proceed with this revised quote?
Kind regards, Peter Zhang Account Manager
11. Project Scale Adjustment
Subject: Revised Quote Based on Project Size – Construction Services
Dear Mr. Baker,
Thank you for sharing more details about your construction project scope. Based on the expanded scale, we’ve revised our pricing structure.
The new quote offers a 25% reduction from our original estimate, bringing the total from $250,000 to $187,500. This includes all materials, labor, and project management services discussed.
The larger project size allows us to optimize our resource allocation, leading to these cost savings.
Would you like to discuss this revised quote in detail?
Best regards, Sandra Martinez Project Estimation Manager
12. Early Payment Discount
Subject: Special Discount for Advance Payment – Marketing Campaign
Dear Ms. Taylor,
We appreciate your interest in our marketing campaign services. We’ve created a special offer for clients who can pay in advance.
By paying the full amount upfront, you’ll receive a 15% discount on our original quote. This reduces your investment from $25,000 to $21,250, while maintaining all campaign elements and deliverables.
This arrangement helps both parties streamline the project process and reduce administrative costs.
Please let us know if this payment option interests you.
Warm regards, Kevin Park Finance Manager
13. Service Package Upgrade Discount
Subject: Premium Package Upgrade at Standard Package Price
Dear Mr. Collins,
Based on your business needs, we believe our premium service package would serve you better. Here’s a special offer to help you access these enhanced features.
We’ll upgrade you to our premium package while honoring the standard package price of $5,000, instead of the usual $7,500. This gives you access to additional features worth $2,500 at no extra cost.
The premium package includes advanced reporting, priority support, and quarterly strategy sessions.
Ready to experience these upgraded services?
Best wishes, Maria Sanchez Customer Success Manager
14. End-of-Quarter Special
Subject: Q2 Special Offer – 30% Off Original Training Quote
Dear Dr. Phillips,
As we close our second quarter, we’re offering special pricing on corporate training packages.
Your staff training program, originally quoted at $35,000, now comes with a 30% discount. This brings your investment down to $24,500, while keeping all modules and materials intact.
This quarterly special helps you secure comprehensive training at exceptional value.
Should we schedule a call to finalize the details?
Regards, Andrew Wilson Training Solutions Director
15. Multi-Location Discount
Subject: Updated Quote for Multi-Site Implementation
Dear Ms. Foster,
Thank you for considering our cleaning services for all your office locations. We’ve adjusted our pricing to reflect the multi-site opportunity.
We can now offer a 40% reduction from our original per-location quote. This brings the monthly service cost per location from $2,000 to $1,200, for a total of $6,000 across all five locations.
Each site receives the same high-quality service, supplies, and supervision outlined in our original proposal.
Would you like to proceed with this revised pricing structure?
Best regards, Carlos Ruiz Operations Manager
16. Technology Package Discount
Subject: Revised Quote – Software License and Support Package
Dear Mr. Henderson,
We understand your budget constraints for the proposed software solution. We’ve created a special package that might better suit your needs.
The new quote represents a 33% reduction from our original price, bringing your annual investment from $60,000 to $40,200. This includes all licenses, support hours, and training sessions discussed.
You’ll still receive our premium support package and quarterly system reviews.
Shall we arrange a call to discuss this revised proposal?
Kind regards, Nancy Chen Software Solutions Specialist
17. Industry-Specific Discount
Subject: Special Education Sector Discount on IT Services
Dear Principal Roberts,
Thank you for considering our IT services for your school. We offer special pricing for educational institutions.
We can reduce our standard quote by 45%, bringing your annual IT support cost from $40,000 to $22,000. This includes all maintenance, security, and help desk services originally proposed.
This education sector pricing helps schools access premium IT support within budget constraints.
Would you like to review the detailed service agreement?
Best wishes, Mark Thompson Education Services Manager
18. Small Business Support Discount
Subject: Revised Quote Supporting Small Business Growth
Dear Ms. Murphy,
We believe in supporting small businesses. After reviewing your company profile, we’ve adjusted our consulting package pricing.
Our small business discount reduces the original quote by 35%, bringing your monthly fee from $5,000 to $3,250. All strategic planning sessions and implementation support remain included.
This pricing helps growing businesses access professional consulting services at manageable rates.
Ready to start your business transformation?
Warm regards, Daniel Lee Business Growth Consultant
19. Partnership Program Discount
Subject: Strategic Partner Pricing – 40% Off Standard Quote
Dear Mr. Wright,
Your company’s profile matches our ideal partner criteria perfectly. We’d like to offer you our strategic partner discount.
This reduces our original quote by 40%, bringing your software licensing costs from $85,000 to $51,000 annually. All enterprise features and priority support services stay included.
Partner status also gives you early access to new features and quarterly strategy sessions.
Shall we discuss the partnership benefits in detail?
Best regards, Sophie Turner Partnership Program Director
20. Regional Expansion Discount
Subject: Special Pricing for Market Expansion Project
Dear Ms. Davidson,
We’re excited about supporting your expansion into new markets. To help facilitate this growth, we’ve revised our consulting package pricing.
The new quote offers a 38% reduction, bringing your six-month project investment from $120,000 to $74,400. This covers all market research, strategy development, and implementation support originally outlined.
This pricing structure supports your expansion goals while maintaining our premium service quality.
Would you like to schedule a planning session to get started?
Kind regards, Ryan Mitchell Market Strategy Director
Final Thoughts: Crafting Effective Discount Email Messages
Writing discount offer emails needs precise balance. Each message should express value clearly while keeping professional standards. These examples demonstrate effective email structures that emphasize benefits and focus on building strong business relationships. Modify these templates to match your specific needs and client situations.